Voice: bold statements, argued alternatives, no questions below the title

- The page title is the only question anywhere; alternative and
  feature names are now statements in our voice. Where we need input
  we say why (the reply is personal, software lands somewhere, a
  proposal is a stance), then hand over the field.
- The opening question's alternatives become the statements we'd like
  visitors to get behind: "Good software begins with a clear
  argument", "Attention is earned", "Capital needs reasons", "Work
  happens through dialogue, not tickets".
- followup: true on the five post-submission pages keeps them out of
  the question nav until the visitor actually carries a chain.

Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>

questions/applied.yaml

@@ -1,5 +1,6 @@
 id: /applied
 route: ^/applied
+followup: true
 name: What happens now that you've applied?
 description: >
   We're not filling a seat — we're looking for exactly what you bring

questions/develop-proposal.yaml

@@ -7,7 +7,7 @@ description: >
   should change and why; an owner reviews every proposal, and approved
   ones become real commits.
 alternatives:
-  - name: What should change?
+  - name: The change you propose
     description: >
       The proposed content replaces (or creates) one file in the
       questions repo, verbatim — so it has to be complete, valid YAML
@@ -18,8 +18,10 @@ alternatives:
     encouragements:
       - Every proposal gets read by a person before anything moves.
     features:
-      - name: Who's proposing?
-        description: ""
+      - name: Sign it
+        description: >
+          A proposal is a stance — it carries a name, and an address
+          if you want the outcome to reach you.
         requirements:
           - name: submitted_by
             label: Name (or what to call you)
@@ -34,7 +36,7 @@ alternatives:
             label: File path
             placeholder: questions/example.yaml
           - name: rationale
-            label: Why this change?
+            label: The rationale
             type: textarea
           - name: proposed_yaml
             label: Proposed file content (complete YAML)

questions/index.yaml

@@ -6,10 +6,10 @@ responsible:
   name: bl
   contact: bl@uhhm.no
 alternatives:
-  - name: I want something built
+  - name: Good software begins with a clear argument
     description: >
-      Infrastructure, tools, or a product — we read the whole brief
-      before answering.
+      Infrastructure, tools, or a product — bring the problem, and we
+      read the whole brief before answering.
     action: /project
     consequence: [Tell us what you're after]
     record_as: projects
@@ -26,8 +26,11 @@ alternatives:
           jq: >
             .[] | {name: .name, description: .description, url: .html_url,
             stars: .stargazers_count}
-      - name: What are you after?
-        description: A few lines are enough to begin a conversation.
+      - name: Your brief
+        description: >
+          A few lines are enough to begin a conversation — we need a
+          name and an address because the reply is personal, and the
+          organization because software always lands somewhere.
         requirements:
           - name: name
             label: Name
@@ -35,17 +38,16 @@ alternatives:
             label: Email
             type: email
           - name: project
-            label: What do you need built?
+            label: The build
             type: textarea
             placeholder: Just the shape of it — we'll ask the right questions.
           - name: organization
             label: Organization
-            placeholder: Who's this for?
           - name: org_contact
-            label: Best way to reach them, if not you
+            label: Their contact, if not you
             optional: true
 
-  - name: Keep me posted
+  - name: Attention is earned
     description: >
       Considered notes on what we're building, and why — sent only when
       there's something worth saying.
@@ -64,55 +66,40 @@ alternatives:
             label: Email
             type: email
 
-  - name: I want to invest
+  - name: Capital needs reasons
     description: >
-      We grow deliberately — distributed communication architecture,
-      built to last. If that's where you want your capital working,
-      let's talk.
-    action: /invested
-    consequence: [Open the conversation]
-    record_as: investors
-    encouragements:
-      - Serious inquiries get a serious answer.
-    features:
-      - name: Who are you?
-        description: ""
-        requirements:
-          - name: name
-            label: Name
-          - name: email
-            label: Email
-            type: email
-      - name: What brings you here?
-        description: ""
-        requirements:
-          - name: motivation
-            label: Why redoal, and what are you looking for?
-            type: textarea
+      Whoever manages it is accountable for them — enthusiasm doesn't
+      qualify. Ours are written down, as qualities you can test
+      against your own.
+    action: /invest
+    consequence: [Read our reasons]
 
-  - name: I want in
+  - name: Work happens through dialogue, not tickets
     description: >
-      We onboard collaborators the same deliberate way we build —
-      by hand, through a real conversation.
+      What you bring shapes what gets built. We onboard collaborators
+      the same deliberate way we build — by hand, through a real
+      conversation.
     action: /applied
     consequence: [Apply]
     record_as: applicants
     encouragements:
       - Knock — we actually answer.
     features:
-      - name: Who are you?
-        description: ""
+      - name: A way to reach you
+        description: The reply is personal — it needs a name and an address.
         requirements:
           - name: name
             label: Name
           - name: email
             label: Email
             type: email
-      - name: What draws you here?
-        description: ""
+      - name: Your angle
+        description: >
+          We build around what each person actually brings — say what
+          that is, in your own words.
         requirements:
           - name: interest
-            label: What do you want to work on?
+            label: The work you're drawn to
             type: textarea
           - name: note
             label: Anything else worth knowing

questions/invest.yaml

@@ -0,0 +1,57 @@
+id: /invest
+route: ^/invest
+name: How do we invest in uhhm?
+description: >
+  If you manage capital, enthusiasm isn't a reason — you're accountable
+  for the qualities an investment actually has. Here are ours, written
+  down, and the shortest path to testing them against your own.
+alternatives:
+  - name: What a good investment should be able to show
+    description: ""
+    features:
+      - name: State you can audit
+        icon: lucide:git-commit-horizontal
+        description: >
+          Every applicant, client, project, and investor here is
+          tracked state with a durable event history — not a
+          spreadsheet someone remembers to update. What we claim about
+          the organisation, the system can show.
+      - name: A focus that doesn't wander
+        icon: lucide:compass
+        description: >
+          Distributed communication architecture is the mandate. Work
+          that doesn't serve it doesn't get taken on — including work
+          that pays.
+      - name: Growth by dialogue, not headcount
+        icon: lucide:messages-square
+        description: >
+          People, clients, and changes to the system itself all arrive
+          through the same deliberate, reviewable loop. Slow on
+          purpose, cheap to run, hard to bloat.
+
+  - name: Test us
+    description: >
+      A few lines about what you're looking for opens the dialogue —
+      commitments only ever follow real conversation.
+    action: /invested
+    consequence: [Open the conversation]
+    record_as: investors
+    encouragements:
+      - Serious inquiries get a serious answer.
+    features:
+      - name: A way to reach you
+        description: Dialogue needs a counterpart — the reply is personal.
+        requirements:
+          - name: name
+            label: Name
+          - name: email
+            label: Email
+            type: email
+      - name: Your criteria
+        description: >
+          We answer against what you're actually accountable for — so
+          state it plainly.
+        requirements:
+          - name: motivation
+            label: Your criteria for a good investment
+            type: textarea

questions/invested.yaml

@@ -1,5 +1,6 @@
 id: /invested
 route: ^/invested
+followup: true
 name: What happens now?
 description: >
   Your interest is on its way to a real inbox. Expect a considered,

questions/project.yaml

@@ -1,5 +1,6 @@
 id: /project
 route: ^/project
+followup: true
 name: So, what happens now?
 description: >
   That's on its way to a real inbox. Expect a considered reply within a

questions/proposed.yaml

@@ -1,12 +1,13 @@
 id: /proposed
 route: ^/proposed
+followup: true
 name: Proposal received
 description: >
   It's in the queue. An owner reads every proposal in full — approved
   ones open a real pull request, and the same checks every human
   commit passes gate the merge.
 alternatives:
-  - name: What happens now
+  - name: The path from here
     description: ""
     features:
       - name: A person decides

questions/subscribed.yaml

@@ -1,5 +1,6 @@
 id: /subscribed
 route: ^/subscribed
+followup: true
 name: What should you expect?
 description: >
   We'll write when there's something worth your time — that's the