Icons on every input feature; why-lines; question titles; voice rule

Desk/receipt titles become questions (What's been proposed? / What
happens to your proposal? / What came in? / Which proposal is this?),
Where to send it and Record a prospect explain why before the field,
lucide icons on input-bearing features, README's alternatives rule
reworded (draw people in with a real path, not necessarily a slogan)
and its stale /develop-proposal + followup references fixed.

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>

questions/review/index.yaml

@@ -1,4 +1,4 @@
-name: The review desk
+name: What came in?
 description: >
   Sign in as an organizational owner to see what's come in.
 alternatives:
@@ -55,13 +55,17 @@ alternatives:
               label: Churn
 
   - name: Record a prospect
-    description: ""
+    description: >
+      A relationship worth tracking before it's a project — enter it
+      here and walk it through its states from the desk.
     action: /review
     consequence: [Record]
     record_as: organizations
+    encouragements:
+      - Written down is halfway to followed up.
     features:
       - name: ""
-        description: ""
+        description: The organization and one person there to reach.
         requirements:
           - name: name
             label: Organization