diff --git a/README.md b/README.md
index df28dac..670a7dc 100644
--- a/README.md
+++ b/README.md
@@ -44,7 +44,7 @@ itself. `.gitea/workflows/deploy.yml` pins the portal version:
 
 ```yaml
 env:
-  PORTAL_RELEASE: v0.1.0   # a release tag on uhhm/portal
+  PORTAL_RELEASE: v0.2.3   # a release tag on uhhm/portal
 ```
 
 Upgrading (or downgrading) portal is bumping that line and pushing —
@@ -132,7 +132,7 @@ entirely in this repo, in this order:
    infrastructure repo's `n8n-workflows/`). Rename a page or a label
    and its workflow must be updated in lockstep.
 
-5. **Change the system through itself.** `/develop-proposal` takes a
+5. **Change the system through itself.** `/develop/proposal` takes a
    proposed replacement for any content file (`questions/*.yaml` or
    `aggregates.yaml` — nothing else is in scope) — from a person, or
    eventually a locally-run model, through the same public form. An
@@ -147,9 +147,11 @@ The rules every page here follows:
 
 - **The title is the only question.** A page asks one thing — its
   `name`. Nothing below it asks anything.
-- **Alternatives are bold statements**, argued against each other —
-  positions we'd like a visitor to get behind, in our voice, never
-  the visitor's presumed voice and never a question.
+- **Alternatives draw people in.** Each one suggests a real path a
+  visitor could take — a position to get behind or a thing to do next,
+  in our voice, never the visitor's presumed voice and never a
+  question. A category label ("Our Composition") is not an
+  alternative; "Follow the build as it lands" is.
 - **Explain why, then hand over the field.** Where input is needed,
   the feature's name and description state the reason ("the reply is
   personal — it needs an address"), and labels are nouns, not
@@ -159,7 +161,7 @@ The rules every page here follows:
   that gives them an answer — not segments to self-select into. The
   question nav (every page's footer) surfaces all questions the
   current visitor qualifies for, so nothing depends on front-page
-  space; post-submission pages carry `followup: true` and only join
+  space; post-submission pages (nested non-index files, or `followup: true`) only join
   the nav once the visitor holds an answer chain.
 
 ## Schema quick reference
diff --git a/questions/develop/index.yaml b/questions/develop/index.yaml
index 5cb5a33..c7d8180 100644
--- a/questions/develop/index.yaml
+++ b/questions/develop/index.yaml
@@ -1,4 +1,4 @@
-name: Development proposals
+name: What's been proposed?
 qualifies: owners
 description: >
   Proposed changes to the questions repo, awaiting a decision.
diff --git a/questions/develop/proposal.yaml b/questions/develop/proposal.yaml
index 114aafe..dd3a69a 100644
--- a/questions/develop/proposal.yaml
+++ b/questions/develop/proposal.yaml
@@ -21,6 +21,7 @@ alternatives:
       - Every proposal gets read by a person before anything moves.
     features:
       - name: The reference
+        icon: lucide:book-open
         description: >
           Every page this site serves, verbatim — check what exists
           before proposing against it.
@@ -32,6 +33,7 @@ alternatives:
           jq: >
             {name: .full_name, description: .description, url: .html_url}
       - name: Sign it
+        icon: lucide:pen-line
         description: >
           A proposal is a stance — it carries a name, and an address
           if you want the outcome to reach you.
@@ -43,6 +45,7 @@ alternatives:
             type: email
             optional: true
       - name: The change
+        icon: lucide:git-branch
         description: >
           Pick the page you're changing and its current content loads
           below, ready to edit in place — or name a new file's path if
diff --git a/questions/develop/proposed.yaml b/questions/develop/proposed.yaml
index 88565a0..879a9cf 100644
--- a/questions/develop/proposed.yaml
+++ b/questions/develop/proposed.yaml
@@ -1,7 +1,7 @@
 # Reached from the proposal form only - and provably so: the visitor
 # must hold a ?chain= lineage ending at an answer to proposal.yaml.
 requires_chain: proposal
-name: Proposal received
+name: What happens to your proposal?
 description: >
   It's in the queue. An owner reads every proposal in full — approved
   ones open a real pull request, and the same checks every human
diff --git a/questions/index.yaml b/questions/index.yaml
index ec1086e..3b420bf 100644
--- a/questions/index.yaml
+++ b/questions/index.yaml
@@ -16,6 +16,7 @@ alternatives:
       - We read every word before breaking ground.
     features:
       - name: What we've built
+        icon: lucide:layers
         description: A few things already out in the world.
         resource:
           source:
@@ -35,6 +36,7 @@ alternatives:
             elif .private then null
             else .html_url end)}
       - name: Your brief
+        icon: lucide:file-text
         description: >
           A few lines are enough to begin a conversation — we need a
           name and an address because the reply is personal, and the
@@ -66,7 +68,10 @@ alternatives:
       - Consider yourself posted.
     features:
       - name: Where to send it
-        description: ""
+        icon: lucide:mail
+        description: >
+          Notes go to a person, not a list — a name and an address is
+          all it takes.
         requirements:
           - name: name
             label: Name
@@ -86,6 +91,7 @@ alternatives:
       - Knock — we actually answer.
     features:
       - name: A way to reach you
+        icon: lucide:at-sign
         description: The reply is personal — it needs a name and an address.
         requirements:
           - name: name
@@ -94,6 +100,7 @@ alternatives:
             label: Email
             type: email
       - name: Your angle
+        icon: lucide:compass
         description: >
           We build around what each person actually brings — say what
           that is, in your own words.
diff --git a/questions/review/[record].yaml b/questions/review/[record].yaml
index 5eb52c7..dfac076 100644
--- a/questions/review/[record].yaml
+++ b/questions/review/[record].yaml
@@ -2,7 +2,7 @@
 # addressed by its record key. The {record} placeholder receives the
 # URL segment; the section's qualifies (plus the resource's own
 # requires_group) keeps it owner-only.
-name: One proposal
+name: Which proposal is this?
 description: >
   A single development proposal, addressed by its record key — link or
   paste a chain hash from the desk.
diff --git a/questions/review/index.yaml b/questions/review/index.yaml
index 9615685..100889e 100644
--- a/questions/review/index.yaml
+++ b/questions/review/index.yaml
@@ -1,4 +1,4 @@
-name: The review desk
+name: What came in?
 description: >
   Sign in as an organizational owner to see what's come in.
 alternatives:
@@ -55,13 +55,17 @@ alternatives:
               label: Churn
 
   - name: Record a prospect
-    description: ""
+    description: >
+      A relationship worth tracking before it's a project — enter it
+      here and walk it through its states from the desk.
     action: /review
     consequence: [Record]
     record_as: organizations
+    encouragements:
+      - Written down is halfway to followed up.
     features:
       - name: ""
-        description: ""
+        description: The organization and one person there to reach.
         requirements:
           - name: name
             label: Organization