portal/generator/reference.md

# Portal content reference (for the generator)

Portal serves a site that is one question per page. Each page offers a
few alternatives. An alternative may carry a form; submitting it
records the answer into a *bucket* whose records move through a state
machine, worked from a *desk*: a page gated to a group, listing the
bucket with one button per allowed move. There is no other mechanism.
Everything a business needs is expressed as: who answers which
question, where the answer lands, who moves it, through which states.

A content repo is these files and nothing else:

```
needs.yaml              what the business needs (the spec you are held to)
aggregates.yaml         one state machine per bucket
site.yaml               title and language
questions/index.yaml    the front door, "/"
questions/<name>.yaml   "/<name>"
questions/<dir>/index.yaml      "/<dir>"
questions/<dir>/_section.yaml   applies `qualifies` to the whole directory
questions/<dir>/<name>.yaml     "/<dir>/<name>" - a followup page by default
```

## needs.yaml

```yaml
needs:
  - id: kebab-case
    who: the kind of person, in plain words
    wants: what they want from the business
    enters: /              # page they arrive on; default /
    enters_as: <group>     # only when they are logged-in members of a group; omit for the public
    via: <alternative name>  # only when several alternatives on the entry page record into the same bucket
    lands_in: <bucket>
    handled_by: <group>    # the role inside the business that must see and move the record
    done_when: [<state>, <state>]   # every state that counts as finished, good or bad
    max_steps: 1           # submissions before the record exists (1 or 2)
    max_fields: 4          # required fields the visitor will tolerate across the path
    success: [<state>]     # the done_when states that are a good outcome for the business
    stages: [open, <stage>, <stage>, <end>, <end>]
                           # EVERY stage the business said a case goes through, first to last,
                           # read off their own sentences one verb at a time ("they come in, we
                           # go and look, we send a quote, we win or lose it" is five stages).
                           # The state machine must have a state for each, or the verifier fails.
personas:
  - id: kebab-case
    need: <need id>
    text: >
      Two or three sentences in the visitor's own voice and vocabulary.
```

Rules:
- One need per (kind of person, thing they want). Internal work counts:
  a role inside the business recording or posting something is a need
  with `enters_as`.
- States come from the business's own description of how a thing
  progresses. A pipeline is not an inbox: "answered" is rarely the real
  outcome.
- `max_fields` is small on purpose. Reporting something from a phone
  gets 3. A first enquiry gets 4 to 6.
- Two or three personas per public need. At least one must avoid the
  trade's own vocabulary. A persona must never quote a page heading.

## aggregates.yaml

```yaml
aggregates:
  - bucket: leads
    initial: open
    states:                 # state: { event: past-tense verb }
      open: { event: received }
      quoted: { event: quoted }
      won: { event: won }
      lost: { event: lost }
    transitions:            # only moves the business described
      open: [quoted, lost]
      quoted: [won, lost]
```

The initial state should be `open` (a desk transition with no `from`
means from `open`).

## A page

```yaml
name: What brings you here?          # always a question the visitor could ask themselves
description: >
  One or two sentences.
responsible: { name: <person or team>, contact: <email> }   # required on every entry page
alternatives:
  - name: <heading>                  # what the visitor picks. Must work WITHOUT the description.
    description: >
      One or two sentences.
    action: /received                # absolute path of an existing page
    consequence: [Send]              # the button label
    record_as: leads                 # omit for a pure navigation alternative
    features:
      - name: About the building
        description: Optional line of guidance.
        requirements:
          - { name: email, label: Email, type: email }
          - { name: problem, label: What is wrong, type: textarea }
          - { name: urgency, label: How soon, type: select, options: [This week, This month, No rush] }
          - { name: address, label: Address, optional: true }
```

- Field types: `text` (default), `email`, `tel`, `textarea`, `date`,
  `select` (must list `options`). Use no other types.
- Every `action` must name a page that exists. After a recording
  alternative, send the visitor to a followup page that says who reads
  it, when they answer, and what happens next. A followup page is a
  top-level file with `followup: true`, or any non-index file in a
  subdirectory. Give it one alternative with `action: /` to go back.
- A page for members of a group sets `qualifies: <group>` (or sits in a
  directory whose `_section.yaml` does). Only `enters_as: <group>`
  needs can use it.
- Every bucket that is recorded into must be read by a desk.

## A desk

```yaml
# questions/desk/_section.yaml
qualifies: project_managers
```
```yaml
# questions/desk/index.yaml
name: What came in?
responsible: { name: ..., contact: ... }
alternatives:
  - name: Leads
    description: One line on what to do with them.
    action: /desk
    consequence: [Confirm]
    features:
      - name: ""
        description: ""
        resource:
          source: { kind: kv, bucket: leads }
          requires_group: project_managers
          transitions:
            - { to: quoted, label: Quote sent }
            - { to: lost, label: Not for us }
            - { from: quoted, to: won, label: Won }
            - { from: quoted, to: lost, label: Lost }
```

- One desk directory per handling group; one alternative per bucket
  that group handles.
- Offer every move the state machine allows and no other. A state with
  no move out of it, on the way to a finished state, strands records.
- A group may read a bucket it does not handle: the same `resource`
  block with its own `requires_group` and no `transitions`.

## site.yaml

```yaml
title: <business name>
lang: en
```

## Copy rules

- Headings say what the visitor gets, in the visitor's words.
- Lead with what a thing enables. Never define something by what it
  is not. No negations in headings.
- Two alternatives must never be separable only by a distinction the
  business makes and the visitor does not.
- Every required field is one the business will use to answer.

## The verifier

`question_lint` runs after every attempt. Non-zero exit means you are
not done. Its messages are exact:

- `no path from ... records into ...`: no chain of alternatives from
  the entry page reaches an alternative with that `record_as`.
- `the path asks for N required field(s), over the budget`: mark fields
  `optional: true` or drop them.
- `no desk gated on "g" reads "b"`: add the desk.
- `"g" cannot move a record to "s"` / `records strand in "s"`: the desk
  is missing a transition the state machine allows, or the state
  machine is missing the edge.
- `action ... does not match any declared question id`: the page does
  not exist.
- `entry page ... names no one responsible`: add `responsible`.