From c6d82199be3fe95054857caec98583192ac7ccd8 Mon Sep 17 00:00:00 2001
From: Bendik Aagaard Lynghaug <bendik.lynghaug@gmail.com>
Date: Wed, 12 Aug 2026 23:11:25 +0200
Subject: [PATCH] Ask the investment question instead of assuming the investor

"I want to invest" on the front page presumed the visitor's intent.
/invest now asks it from their side - "How do we invest in uhhm?" -
and speaks to what a capital manager is actually accountable for:
reasons. The front page keeps only a light gateway; the question nav
surfaces /invest (like every other qualifying question) from anywhere,
so no concern depends on front-page space.

Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>
---
 questions/index.yaml  | 29 ++++-------------------
 questions/invest.yaml | 55 +++++++++++++++++++++++++++++++++++++++++++
 2 files changed, 60 insertions(+), 24 deletions(-)
 create mode 100644 questions/invest.yaml

diff --git a/questions/index.yaml b/questions/index.yaml
index d37838d..f718013 100644
--- a/questions/index.yaml
+++ b/questions/index.yaml
@@ -64,31 +64,12 @@ alternatives:
             label: Email
             type: email
 
-  - name: I want to invest
+  - name: Managing capital?
     description: >
-      We grow deliberately — distributed communication architecture,
-      built to last. If that's where you want your capital working,
-      let's talk.
-    action: /invested
-    consequence: [Open the conversation]
-    record_as: investors
-    encouragements:
-      - Serious inquiries get a serious answer.
-    features:
-      - name: Who are you?
-        description: ""
-        requirements:
-          - name: name
-            label: Name
-          - name: email
-            label: Email
-            type: email
-      - name: What brings you here?
-        description: ""
-        requirements:
-          - name: motivation
-            label: Why redoal, and what are you looking for?
-            type: textarea
+      Then you're accountable for reasons, not enthusiasm. Ours are
+      written down — qualities you can test against your own.
+    action: /invest
+    consequence: [How do we invest in uhhm?]
 
   - name: I want in
     description: >
diff --git a/questions/invest.yaml b/questions/invest.yaml
new file mode 100644
index 0000000..cb4a282
--- /dev/null
+++ b/questions/invest.yaml
@@ -0,0 +1,55 @@
+id: /invest
+route: ^/invest
+name: How do we invest in uhhm?
+description: >
+  If you manage capital, enthusiasm isn't a reason — you're accountable
+  for the qualities an investment actually has. Here are ours, written
+  down, and the shortest path to testing them against your own.
+alternatives:
+  - name: What a good investment should be able to show
+    description: ""
+    features:
+      - name: State you can audit
+        icon: lucide:git-commit-horizontal
+        description: >
+          Every applicant, client, project, and investor here is
+          tracked state with a durable event history — not a
+          spreadsheet someone remembers to update. What we claim about
+          the organisation, the system can show.
+      - name: A focus that doesn't wander
+        icon: lucide:compass
+        description: >
+          Distributed communication architecture is the mandate. Work
+          that doesn't serve it doesn't get taken on — including work
+          that pays.
+      - name: Growth by dialogue, not headcount
+        icon: lucide:messages-square
+        description: >
+          People, clients, and changes to the system itself all arrive
+          through the same deliberate, reviewable loop. Slow on
+          purpose, cheap to run, hard to bloat.
+
+  - name: Test us
+    description: >
+      A few lines about what you're looking for opens the dialogue —
+      commitments only ever follow real conversation.
+    action: /invested
+    consequence: [Open the conversation]
+    record_as: investors
+    encouragements:
+      - Serious inquiries get a serious answer.
+    features:
+      - name: Who are you?
+        description: ""
+        requirements:
+          - name: name
+            label: Name
+          - name: email
+            label: Email
+            type: email
+      - name: What brings you here?
+        description: ""
+        requirements:
+          - name: motivation
+            label: What are you looking for in an investment?
+            type: textarea