diff --git a/README.md b/README.md
index 0d6a858..3057d30 100644
--- a/README.md
+++ b/README.md
@@ -132,12 +132,13 @@ The rules every page here follows:
   the feature's name and description state the reason ("the reply is
   personal — it needs an address"), and labels are nouns, not
   questions.
-- **Don't assume the visitor's role.** A concern that only speaks to
-  some visitors gets its own question page; the question nav (every
-  page's footer) surfaces all questions the current visitor qualifies
-  for, so nothing depends on front-page space. Post-submission pages
-  carry `followup: true` and only join the nav once the visitor holds
-  an answer chain.
+- **Don't bucket people into roles.** We join the visitor's narrative
+  in the simplest way: statements they can get behind and information
+  that gives them an answer — not segments to self-select into. The
+  question nav (every page's footer) surfaces all questions the
+  current visitor qualifies for, so nothing depends on front-page
+  space; post-submission pages carry `followup: true` and only join
+  the nav once the visitor holds an answer chain.
 
 ## Schema quick reference