diff --git a/questions/index.yaml b/questions/index.yaml
index 5d09337..c1e1a1b 100644
--- a/questions/index.yaml
+++ b/questions/index.yaml
@@ -23,9 +23,18 @@ alternatives:
             kind: gitea_starred
             username: bl
           public: true
+          # The link prefers the repo's Website setting so private
+          # repos can point at something the public can actually
+          # open; a private repo with no website gets no link at all
+          # (the card renders an unlinked heading) instead of a 404.
+          # Gitea calls the star count stars_count, not GitHub's
+          # stargazers_count.
           jq: >
-            .[] | {name: .name, description: .description, url: .html_url,
-            stars: .stargazers_count}
+            .[] | {name: .name, description: .description,
+            stars: .stars_count,
+            url: (if .website != null and .website != "" then .website
+            elif .private then null
+            else .html_url end)}
       - name: Your brief
         description: >
           A few lines are enough to begin a conversation — we need a