diff --git a/.gitea/workflows/deploy.yml b/.gitea/workflows/deploy.yml
index 86b0a8b..904fae0 100644
--- a/.gitea/workflows/deploy.yml
+++ b/.gitea/workflows/deploy.yml
@@ -18,7 +18,7 @@ on:
       - .gitea/workflows/deploy.yml
 
 env:
-  PORTAL_RELEASE: v0.3.36
+  PORTAL_RELEASE: v0.3.42
   INSTANCE: uhhm-portal
 
 jobs:
diff --git a/.gitea/workflows/lint-and-reload.yml b/.gitea/workflows/lint-and-reload.yml
index 23a0af7..2cdd713 100644
--- a/.gitea/workflows/lint-and-reload.yml
+++ b/.gitea/workflows/lint-and-reload.yml
@@ -20,7 +20,7 @@ jobs:
       # this site runs (PORTAL_RELEASE in deploy.yml).
       - name: Lint questions
         env:
-          IRIS_RELEASE: v0.3.39
+          IRIS_RELEASE: v0.3.42
         run: |
           # The checkout is on a noexec mount for this runner; the cargo
           # target dir is where it may run what it fetched.
diff --git a/aggregates.yaml b/aggregates.yaml
index 33dc046..cccafd2 100644
--- a/aggregates.yaml
+++ b/aggregates.yaml
@@ -1,68 +1,113 @@
-# The full state graph for every bucket that wants event-sourced,
-# CAS-protected transitions - see portal's src/aggregates/mod.rs. A
-# bucket with no entry here still works (plain KV mutate-in-place, no
-# event log). `bucket` doubles as both the KV bucket name and the
-# JetStream event-subject segment (events.<bucket>.<id>) - one name,
-# not two.
-#
-# Pages (review.yaml, subscribed.yaml, index.yaml) reference these
-# bucket names and `to:` state names by string; they never re-declare
-# the graph itself. Add a new aggregate here alone - no portal code
-# change needed.
 aggregates:
-# One continuous graph per person, applicant through employee - the
-# bucket name stays "applicants" even as a record progresses past the
-# applying stage (a deliberate trade: one chain of events per person,
-# no identity-linking between separate buckets).
-  - bucket: applicants
-    initial: open
-    states:
-      open: { event: applied }
-      invited: { event: invited }
-      declined: { event: declined }
-      active: { event: onboarded }
-      departed: { event: departed }
-    transitions:
-      open: [invited, declined]
-      invited: [active, declined]
-      active: [departed]
-
-  - bucket: subscribers
-    initial: open
-    states:
-      open: { event: subscribed }
-      unsubscribed: { event: unsubscribed }
-    transitions:
-      open: [unsubscribed]
-
-  - bucket: projects
-    initial: open
-    states:
-      open: { event: submitted }
-      accepted: { event: accepted }
-      declined: { event: declined }
-    transitions:
-      open: [accepted, declined]
-
-  - bucket: organizations
-    initial: prospect
-    states:
-      prospect: { event: identified }
-      client: { event: became_client }
-      past_client: { event: churned }
-    transitions:
-      prospect: [client, past_client]
-      client: [past_client]
-
-# Proposals to change this very repo - the question architecture
-# dogfooding its own development. Approval hands off to an n8n
-# automation that opens a PR against this repo (see the infrastructure
-# repo's development-commit workflow); the lint CI gates the merge.
-  - bucket: development_proposals
-    initial: open
-    states:
-      open: { event: proposed }
-      approved: { event: approved }
-      rejected: { event: rejected }
-    transitions:
-      open: [approved, rejected]
+- bucket: applicants
+  initial: open
+  states:
+    active:
+      event: onboarded
+    declined:
+      event: declined
+    departed:
+      event: departed
+    invited:
+      event: invited
+    open:
+      event: applied
+  transitions:
+    active:
+    - departed
+    - declined
+    invited:
+    - active
+    - declined
+    open:
+    - invited
+    - declined
+- bucket: custody_requests
+  initial: open
+  states:
+    declined:
+      event: declined
+    in_dialogue:
+      event: in_dialogue
+    open:
+      event: received
+    resolved:
+      event: resolved
+  transitions:
+    in_dialogue:
+    - resolved
+    - declined
+    open:
+    - in_dialogue
+    - declined
+- bucket: development_proposals
+  initial: open
+  states:
+    approved:
+      event: approved
+    open:
+      event: proposed
+    rejected:
+      event: rejected
+  transitions:
+    open:
+    - approved
+    - rejected
+- bucket: organizations
+  initial: prospect
+  states:
+    client:
+      event: became_client
+    past_client:
+      event: churned
+    prospect:
+      event: identified
+  transitions:
+    client:
+    - past_client
+    prospect:
+    - client
+    - past_client
+- bucket: projects
+  initial: open
+  states:
+    accepted:
+      event: accepted
+    declined:
+      event: declined
+    open:
+      event: submitted
+  transitions:
+    open:
+    - accepted
+    - declined
+- bucket: subscribers
+  initial: open
+  states:
+    open:
+      event: subscribed
+    unsubscribed:
+      event: unsubscribed
+  transitions:
+    open:
+    - unsubscribed
+- attended_by: |
+    approved -> previewed: the n8n workflow that builds the draft site from an approved intake (docker, rauthy, portal content) and sends the preview link. Until it exists, owners run portal-trainer by hand and press the button.
+  bucket: trials
+  initial: open
+  states:
+    approved:
+      event: approved
+    declined:
+      event: declined
+    open:
+      event: received
+    previewed:
+      event: previewed
+  transitions:
+    approved:
+    - previewed
+    - declined
+    open:
+    - approved
+    - declined
diff --git a/needs.yaml b/needs.yaml
new file mode 100644
index 0000000..39df5ec
--- /dev/null
+++ b/needs.yaml
@@ -0,0 +1,173 @@
+needs:
+- done_when:
+  - accepted
+  - declined
+  enters: /
+  handled_by: owners
+  id: commission
+  lands_in: projects
+  max_fields: 4
+  max_steps: 2
+  stages:
+  - open
+  - accepted
+  - declined
+  success:
+  - accepted
+  via: You run an organization that needs software built
+  wants: a considered reply to a brief, from people who read the whole thing
+  who: an organization with a problem it wants software to solve
+- done_when:
+  - previewed
+  - declined
+  enters: /
+  handled_by: owners
+  id: trial
+  lands_in: trials
+  max_fields: 6
+  max_steps: 2
+  stages:
+  - open
+  - approved
+  - previewed
+  - declined
+  success:
+  - previewed
+  via: You run an organization that needs software built
+  wants: a first draft of a site for their own roles, built from their own words and approved by a person first
+  who: someone who runs a business where requests, approvals and handovers get lost, and wants to see it as a site before committing to anything
+- done_when:
+  - departed
+  - declined
+  enters: /
+  handled_by: owners
+  id: collaborate
+  lands_in: applicants
+  max_fields: 3
+  max_steps: 2
+  stages:
+  - open
+  - invited
+  - active
+  - departed
+  - declined
+  success:
+  - departed
+  via: You want to join us, follow us, or fix a page on this site
+  wants: to be read as a person, and invited in if there is a fit
+  who: someone who wants to work with us on what we build
+- done_when:
+  - unsubscribed
+  enters: /
+  handled_by: owners
+  id: subscribe
+  lands_in: subscribers
+  max_fields: 2
+  max_steps: 2
+  stages:
+  - open
+  - unsubscribed
+  success: []
+  via: You want to join us, follow us, or fix a page on this site
+  wants: a note now and then, and an easy way out
+  who: someone who wants to hear from us when there is something to say
+- done_when:
+  - approved
+  - rejected
+  enters: /
+  handled_by: owners
+  id: propose
+  lands_in: development_proposals
+  max_fields: 3
+  max_steps: 2
+  stages:
+  - open
+  - approved
+  - rejected
+  success:
+  - approved
+  via: You want to join us, follow us, or fix a page on this site
+  wants: the change read by a person and, if approved, made
+  who: a visitor who sees how a page on this site should change
+- done_when:
+  - resolved
+  - declined
+  enters: /
+  handled_by: custodians
+  id: custody
+  lands_in: custody_requests
+  max_fields: 4
+  max_steps: 1
+  stages:
+  - open
+  - in_dialogue
+  - resolved
+  - declined
+  success:
+  - resolved
+  via: 'You are on the redoal network: a node, an app, or a recording that concerns you'
+  wants: an answer from a custodian, and action where the network keeps something it should not
+  who: someone who runs, builds on, or is affected by the redoal network and needs the people who keep its first node
+- done_when:
+  - past_client
+  enters: /owners/prospect
+  enters_as: owners
+  handled_by: owners
+  id: prospect
+  lands_in: organizations
+  max_fields: 2
+  max_steps: 1
+  stages:
+  - prospect
+  - client
+  - past_client
+  success: []
+  via: Keep an organization on your radar
+  wants: it written down and walked through its states from the desk
+  who: an owner who has met an organization worth following up
+personas:
+- id: architecture-firm
+  need: commission
+  text: We run a small architecture firm and our project files are scattered across three cloud drives. We want to pay someone to set up proper storage and backups we control ourselves.
+- id: climbing-gym-founder
+  need: commission
+  text: I have an idea for a booking app for climbing gyms and I'm looking for a team that can build the first version with me.
+- id: municipality-buyer
+  need: commission
+  text: Our municipality needs an internal tool for tracking building permits. We are looking for a vendor who can scope it and deliver it.
+- id: exhibition-visitor
+  need: subscribe
+  text: I saw your drawing network at an exhibition and liked it. I don't want to get involved, I'd just like to know when there is news.
+- id: tech-journalist
+  need: subscribe
+  text: I write about Nordic technology. Keep me posted on what you release so I can cover it.
+- id: rust-developer
+  need: collaborate
+  text: I'm a Rust developer between jobs and I like that you build in the open. I would love to contribute, and maybe join you.
+- id: interaction-designer
+  need: collaborate
+  text: I'm an interaction designer. I want to work with you on the drawing interface.
+- id: student-intern
+  need: collaborate
+  text: I'm a computer science student looking for a summer internship doing infrastructure work.
+- id: plumber-owner
+  need: trial
+  text: I run a plumbing company with four vans. Jobs come in by phone and text and some get lost. I'd like to see how this would look for us before I spend any money.
+- id: dance-school
+  need: trial
+  text: We are a dance school. Enrolments, cancellations and invoices all go through one email inbox that only I understand. Can you show me a version made for us?
+- id: node-runner
+  need: custody
+  text: I run a small server in Berlin and want to host a redoal node that peers with yours. Who do I talk to?
+- id: recorded-name
+  need: custody
+  text: Someone left a recording on redoal that says my full name and where I live. I want it gone, and I want to know who is responsible for that network.
+- id: app-builder
+  need: custody
+  text: I'm building a music app and would like to use redoal's gesture addresses in it. Is that possible, and who decides?
+- id: wording-fix
+  need: propose
+  text: The subscribe page should say how often you actually write. I'd like to suggest that exact change to the page.
+- id: rewrite
+  need: propose
+  text: One page on this site reads wrong to me and I know exactly how I'd rewrite it. Where do I send the new text?
diff --git a/questions/applied.yaml b/questions/applied.yaml
deleted file mode 100644
index 92e63aa..0000000
--- a/questions/applied.yaml
+++ /dev/null
@@ -1,25 +0,0 @@
-followup: true
-name: What happens now that you've applied?
-description: >
-  We're not filling a seat — we're looking for exactly what you bring
-  that we don't already have. We read every one of these ourselves, in
-  full, and write back.
-alternatives:
-  - name: Thanks — it's in front of us
-    description: ""
-    features:
-      - name: We need your specific angle
-        description: >
-          Not a generic fit — the particular thing you're good at, the
-          problem you'd actually notice, the take nobody else here
-          has. That's what we're reading for.
-      - name: Work happens through dialogue, not tickets
-        description: >
-          What you bring shapes what gets built, in an ongoing back
-          -and-forth — not a queue of pre-decided tasks handed down to
-          execute.
-      - name: You receive a personal invitation
-        description: >
-          A match earns you a real key — access, a measure of
-          responsibility, and eventually, the standing to invite
-          someone else in.
diff --git a/questions/build/index.yaml b/questions/build/index.yaml
new file mode 100644
index 0000000..2439592
--- /dev/null
+++ b/questions/build/index.yaml
@@ -0,0 +1,94 @@
+alternatives:
+- action: /received/commission
+  consequence:
+  - Send the brief
+  description: You know the problem and want it solved, whether it is infrastructure, a tool, or the first version of a product. Write it up for people who read the whole thing.
+  encouragements:
+  - Someone here reads every brief in full before writing back.
+  features:
+  - description: We read your brief and either take it on or tell you honestly if it's not a fit.
+    icon: lucide:route
+    name: What happens next
+  - description: One of the owners reads it; write to bl@uhhm.no if you'd rather reach us directly.
+    icon: lucide:user-check
+    name: Who reads this
+  - description: The more of the problem you put in, the better the reply.
+    icon: lucide:briefcase
+    name: Tell us the problem
+    requirements:
+    - label: Your name
+      name: name
+      placeholder: Sara Nilsen
+      type: text
+    - label: Your email
+      name: email
+      placeholder: sara@company.com
+      type: email
+    - label: The problem you want solved
+      name: project
+      placeholder: Our drivers log hours on paper and it takes a day to get them into payroll.
+      type: textarea
+    - label: Your organization
+      name: organization
+      placeholder: Nilsen Transport AS
+      type: text
+    - label: Who we should talk to
+      name: org_contact
+      optional: true
+      placeholder: Sara Nilsen, ops manager
+      type: text
+  name: 'Have us build it: send the brief'
+  record_as: projects
+- action: /received/trial
+  consequence:
+  - Start the draft
+  description: Describe how requests, approvals and handovers move through your business today. We approve it by hand and build a working draft of a site for your own roles, for you to click through.
+  encouragements:
+  - A person looks at what you send before anything gets built.
+  features:
+  - description: We look at what you sent and, if it's a fit, build a draft from your own roles and words for you to see before anything moves further.
+    icon: lucide:route
+    name: What happens next
+  - description: An owner looks at what you send; write to bl@uhhm.no if you'd rather reach us directly.
+    icon: lucide:user-check
+    name: Who reads this
+  - description: Answer in your own words - there's no wrong way to describe your business.
+    icon: lucide:layers
+    name: Describe your business
+    requirements:
+    - label: Your business
+      name: business
+      placeholder: Nilsen Transport AS
+      type: text
+    - label: Your email
+      name: email
+      placeholder: sara@company.com
+      type: email
+    - label: What you do
+      name: what_we_do
+      placeholder: We move freight for local businesses and handle the paperwork for them.
+      type: textarea
+    - label: Who comes to you
+      name: who_comes_to_us
+      placeholder: Local businesses that need something moved on short notice.
+      type: textarea
+    - label: What you keep track of
+      name: what_we_keep_track_of
+      placeholder: Bookings, driver hours, and which loads are still waiting on a signature.
+      type: textarea
+    - label: Who's involved
+      name: who_is_involved
+      placeholder: Drivers, dispatchers, and the customers waiting on their delivery.
+      type: textarea
+    - label: What slows you down
+      name: what_slows_us_down
+      optional: true
+      placeholder: Approvals sit in someone's inbox for days before anyone acts on them.
+      type: textarea
+  name: See your own business as a site, before you buy anything
+  record_as: trials
+description: Have a problem software should solve, or want to see your own way of working as a site before you pay anyone?
+name: Do you have a brief, or do you want to see your business as a site first?
+responsible:
+  contact: bl@uhhm.no
+  name: Bendik Aagaard Lynghaug
diff --git a/questions/custodians/_section.yaml b/questions/custodians/_section.yaml
new file mode 100644
index 0000000..de40ef5
--- /dev/null
+++ b/questions/custodians/_section.yaml
@@ -0,0 +1 @@
+qualifies: custodians
diff --git a/questions/custodians/index.yaml b/questions/custodians/index.yaml
new file mode 100644
index 0000000..6a0b293
--- /dev/null
+++ b/questions/custodians/index.yaml
@@ -0,0 +1,65 @@
+alternatives:
+- action: /custodians
+  consequence:
+  - Confirm
+  description: Cases from people who use, build on, or answer for something the redoal network touches, and need a custodian's word on it.
+  features:
+  - description: ''
+    name: ''
+    resource:
+      requires_group: custodians
+      source:
+        bucket: custody_requests
+        kind: kv
+      transitions:
+      - from: in_dialogue
+        label: Mark resolved
+        to: resolved
+      - from: in_dialogue
+        label: Close, no action
+        to: declined
+      - from: open
+        label: Open dialogue
+        to: in_dialogue
+      - from: open
+        label: Decline case
+        to: declined
+  name: Custody cases waiting on you
+- action: /custodians
+  consequence:
+  - Invite custodian
+  description: Give someone an account and a one-time link to join as a custodian.
+  features:
+  - description: ''
+    name: Invite a custodian
+    requirements:
+    - label: Name
+      name: name
+    - label: Email
+      name: email
+      type: email
+  invite:
+    group: custodians
+  name: Bring in another custodian
+- action: /custodians
+  consequence:
+  - Confirm
+  description: Custodians invited but not yet signed in.
+  features:
+  - description: ''
+    name: ''
+    resource:
+      requires_group: custodians
+      source:
+        bucket: portal_invites
+        kind: kv
+      transitions:
+      - from: open
+        label: Signed in
+        to: done
+  name: Invited custodians
+description: 'The desk for custodians: open custody cases, and the people invited to answer them.'
+name: What is waiting on the custodians?
+responsible:
+  contact: bl@uhhm.no
+  name: Bendik Aagaard Lynghaug
diff --git a/questions/decide/subscribe.yaml b/questions/decide/subscribe.yaml
new file mode 100644
index 0000000..45114ca
--- /dev/null
+++ b/questions/decide/subscribe.yaml
@@ -0,0 +1,9 @@
+alternatives:
+- description: You'll stop hearing from us. Nothing else changes.
+  name: Stop getting notes from us
+  self_transition:
+    bucket: subscribers
+    label: Unsubscribe
+    to: unsubscribed
+description: You're on our list. Change your mind whenever you like.
+name: Do you want to keep hearing from us?
diff --git a/questions/develop/index.yaml b/questions/develop/index.yaml
deleted file mode 100644
index c7d8180..0000000
--- a/questions/develop/index.yaml
+++ /dev/null
@@ -1,24 +0,0 @@
-name: What's been proposed?
-qualifies: owners
-description: >
-  Proposed changes to the questions repo, awaiting a decision.
-  Approval hands off to the automation that opens the pull request —
-  lint gates the merge, not this page.
-alternatives:
-  - name: Proposals
-    description: ""
-    action: /develop
-    consequence: [Confirm]
-    features:
-      - name: ""
-        description: ""
-        resource:
-          source:
-            kind: kv
-            bucket: development_proposals
-          requires_group: owners
-          transitions:
-            - to: approved
-              label: Approve
-            - to: rejected
-              label: Reject
diff --git a/questions/develop/proposal.yaml b/questions/develop/proposal.yaml
deleted file mode 100644
index 2913ad0..0000000
--- a/questions/develop/proposal.yaml
+++ /dev/null
@@ -1,90 +0,0 @@
-# Nested for the flow, but a public entry point - without this it
-# would infer followup and drop out of the nav.
-followup: false
-name: How can this website improve?
-description: >
-  This site is built on the same question architecture you're using
-  right now — and changes to it are proposed through it. Tell us what
-  should change and why; an owner reads every proposal, and approved
-  ones become real commits.
-alternatives:
-  - name: The change you propose
-    description: >
-      The proposed content replaces (or creates) one content file —
-      a page under questions/, or aggregates.yaml — verbatim, so it
-      has to be complete, valid YAML for that file, not a diff.
-      Nothing outside those files is in scope.
-    action: proposed
-    # Announced, not yet open: the automation that turns a proposal
-    # into a pull request is still being built.
-    disabled: true
-    consequence: [Propose it]
-    record_as: development_proposals
-    encouragements:
-      - Every proposal gets read by a person before anything moves.
-    features:
-      - name: The reference
-        icon: lucide:book-open
-        description: >
-          Every page this site serves, verbatim — check what exists
-          before proposing against it.
-        resource:
-          public: true
-          source:
-            kind: url
-            url: https://project.uhhm.no/api/v1/repos/uhhm/questions
-          jq: >
-            {name: .full_name, description: .description, url: .html_url}
-      - name: Sign it
-        icon: lucide:pen-line
-        description: >
-          A proposal is a stance — it carries a name, and an address
-          if you want the outcome to reach you.
-        requirements:
-          - name: submitted_by
-            label: Name (or what to call you)
-          - name: email
-            label: Email
-            type: email
-            optional: true
-      - name: The change
-        icon: lucide:git-branch
-        description: >
-          Pick the page you're changing and its current content loads
-          below, ready to edit in place — or name a new file's path if
-          the proposal creates one.
-        requirements:
-          - name: target_path
-            label: The file to change
-            type: select
-            optional: true
-            id_field: path
-            resource:
-              public: true
-              source:
-                kind: url
-                # The whole tree, not one directory: since the tree became
-                # the router, pages live in subdirectories too.
-                url: https://project.uhhm.no/api/v1/repos/uhhm/questions/git/trees/main?recursive=true
-              jq: >
-                .tree[] | select(.type == "blob" and (.path | startswith("questions/")) and (.path | endswith(".yaml")))
-                | {path: .path, name: .path}
-          - name: new_path
-            label: Or a new file's path
-            placeholder: questions/example.yaml
-            optional: true
-          - name: rationale
-            label: The rationale
-            type: textarea
-          - name: proposed_yaml
-            label: Proposed file content (complete YAML)
-            type: textarea
-            bind:
-              field: target_path
-              param: path
-              resource:
-                public: true
-                source:
-                  kind: url
-                  url: https://project.uhhm.no/api/v1/repos/uhhm/questions/contents/{path}?ref=main
-                jq: ".content | @base64d"
diff --git a/questions/develop/proposed.yaml b/questions/develop/proposed.yaml
deleted file mode 100644
index 879a9cf..0000000
--- a/questions/develop/proposed.yaml
+++ /dev/null
@@ -1,18 +0,0 @@
-# Reached from the proposal form only - and provably so: the visitor
-# must hold a ?chain= lineage ending at an answer to proposal.yaml.
-requires_chain: proposal
-name: What happens to your proposal?
-description: >
-  It's in the queue. An owner reads every proposal in full — approved
-  ones open a real pull request, and the same checks every human
-  commit passes gate the merge.
-alternatives:
-  - name: The path from here
-    description: ""
-    features:
-      - name: A person decides
-        description: Nothing merges on autopilot — approval is a deliberate act.
-      - name: The linter has no favorites
-        description: >
-          Approved or not, your YAML faces the same validation as
-          everything else in the repo.
diff --git a/questions/index.yaml b/questions/index.yaml
index 431ace4..43b5b34 100644
--- a/questions/index.yaml
+++ b/questions/index.yaml
@@ -1,113 +1,63 @@
-name: What are you here for?
-description: >
-  Strategies that address problems — applied in software.
-responsible:
-  name: Bendik Aagaard Lynghaug
-  contact: bl@uhhm.no
 alternatives:
-  - name: Good software begins with a clear argument
-    description: >
-      Infrastructure, tools, or a product — bring the problem, and we
-      read the whole brief before answering.
-    action: /project
-    consequence: [Tell us what you're after]
-    record_as: projects
-    encouragements:
-      - We read every word before breaking ground.
-    features:
-      - name: What we've built
-        icon: lucide:layers
-        description: A few things already out in the world.
-        resource:
-          source:
-            kind: gitea_starred
-            username: bl
-          public: true
-          # The link prefers the repo's Website setting so private
-          # repos can point at something the public can actually
-          # open; a private repo with no website gets no link at all
-          # (the card renders an unlinked heading) instead of a 404.
-          # TODO: star counts (Gitea's .stars_count) are left out until
-          # they're worth showing - add `stars: .stars_count` back here.
-          jq: >
-            .[] | {name: .name, description: .description,
-            url: (if .website != null and .website != "" then .website
-            elif .private then null
-            else .html_url end)}
-      - name: Your brief
-        icon: lucide:file-text
-        description: >
-          A few lines are enough to begin a conversation — we need a
-          name and an address because the reply is personal, and the
-          organization because software always lands somewhere.
-        requirements:
-          - name: name
-            label: Name
-          - name: email
-            label: Email
-            type: email
-          - name: project
-            label: The build
-            type: textarea
-            placeholder: Just the shape of it — we'll ask the right questions.
-          - name: organization
-            label: Organization
-          - name: org_contact
-            label: Their contact, if not you
-            optional: true
-
-  - name: Attention is earned
-    description: >
-      Considered notes on what we're building, and why — sent only when
-      there's something worth saying.
-    action: /subscribed
-    consequence: [Subscribe]
-    record_as: subscribers
-    encouragements:
-      - Consider yourself posted.
-    features:
-      - name: Where to send it
-        icon: lucide:mail
-        description: >
-          Notes go to a person, not a list — a name and an address is
-          all it takes.
-        requirements:
-          - name: name
-            label: Name
-          - name: email
-            label: Email
-            type: email
-
-  - name: Work happens through dialogue, not tickets
-    description: >
-      What you bring shapes what gets built. We onboard collaborators
-      the same deliberate way we build — by hand, through a real
-      conversation.
-    action: /applied
-    consequence: [Apply]
-    record_as: applicants
-    encouragements:
-      - Knock — we actually answer.
-    features:
-      - name: A way to reach you
-        icon: lucide:at-sign
-        description: The reply is personal — it needs a name and an address.
-        requirements:
-          - name: name
-            label: Name
-          - name: email
-            label: Email
-            type: email
-      - name: Your angle
-        icon: lucide:compass
-        description: >
-          We build around what each person actually brings — say what
-          that is, in your own words.
-        requirements:
-          - name: interest
-            label: The work you're drawn to
-            type: textarea
-          - name: note
-            label: Anything else worth knowing
-            type: textarea
-            optional: true
+- action: /build
+  consequence:
+  - Start here
+  description: Send us a brief, or first describe how work flows through your business and see it as a working site before you pay for anything.
+  features:
+  - description: ''
+    icon: lucide:hammer
+    name: For a business or an organization with a job for us
+  name: You run an organization that needs software built
+- action: /join
+  consequence:
+  - Start here
+  description: A developer, designer or student who wants in; someone who wants a note now and then; or a reader who would reword a page on uhhm.no.
+  features:
+  - description: ''
+    icon: lucide:handshake
+    name: For a person, on their own behalf
+  name: You want to join us, follow us, or fix a page on this site
+- action: /received/custody
+  consequence:
+  - Send to a custodian
+  description: UHHM hosts the redoal network's first node and answers for what it keeps. Write here if you run a node, build on the network, or want something it holds about you looked at.
+  encouragements:
+  - A custodian reads every message that comes in here.
+  features:
+  - description: A custodian opens a dialogue with you. A node gets its peer, a builder gets an answer, and something the network should not keep gets removed. Either way you hear what was decided.
+    icon: lucide:route
+    name: What happens next
+  - description: A custodian reads it directly; if it's urgent, write to bl@uhhm.no in the meantime.
+    icon: lucide:user-check
+    name: Who reads this
+  - description: Say which of the four it is, and what you need, in a few lines.
+    icon: lucide:shield
+    name: Reach a custodian
+    requirements:
+    - label: Name
+      name: name
+      placeholder: Your name
+      type: text
+    - label: Email
+      name: email
+      placeholder: you@yourcompany.com
+      type: email
+    - label: What's going on
+      name: about
+      options:
+      - Running a node of my own
+      - Building on the network
+      - Something the network keeps about me
+      - Something else
+      type: select
+    - label: In short
+      name: what
+      placeholder: A relay node is misbehaving
+      type: textarea
+  name: 'You are on the redoal network: a node, an app, or a recording that concerns you'
+  record_as: custody_requests
+description: UHHM builds software for organisations that can say what problem they have, and keeps the redoal network underneath.
+name: Who are you, and what do you need from UHHM?
+responsible:
+  contact: bl@uhhm.no
+  name: Bendik Aagaard Lynghaug
diff --git a/questions/join/index.yaml b/questions/join/index.yaml
new file mode 100644
index 0000000..450e4c6
--- /dev/null
+++ b/questions/join/index.yaml
@@ -0,0 +1,110 @@
+alternatives:
+- action: /received/collaborate
+  consequence:
+  - Get in touch
+  description: 'A developer, a designer, a student: say what you would want to build with us, and we read it as a person and invite you in if there is a fit.'
+  encouragements:
+  - A person reads this, not a form filter — worth the ten minutes.
+  features:
+  - description: We read what you send and get back to you. If there's a fit, we invite you in and you start working with us — and if things ever change, that's fine too.
+    icon: lucide:route
+    name: What happens next
+  - description: One of the owners reads this directly — for anything urgent, write to bl@uhhm.no.
+    icon: lucide:user-check
+    name: Who reads this
+  - description: Tell us who you are and what kind of work you're after.
+    icon: lucide:handshake
+    name: Say hello
+    requirements:
+    - label: Name
+      name: name
+      placeholder: Your name
+      type: text
+    - label: Email
+      name: email
+      placeholder: you@example.com
+      type: email
+    - label: What kind of work
+      name: interest
+      placeholder: Backend work, or something design-heavy
+      type: textarea
+    - label: Tell us more
+      name: note
+      optional: true
+      placeholder: A bit about what you'd want to work on, or a link to your work
+      type: textarea
+  name: Work with us
+  record_as: applicants
+- action: /received/subscribe
+  consequence:
+  - Sign up
+  description: You'd rather hear from us now and then than check back on your own.
+  encouragements:
+  - One click unsubscribes you later, no questions asked.
+  features:
+  - description: You're on the list. We write when there's something worth saying, and you can leave the list whenever you like.
+    icon: lucide:bell
+    name: What happens next
+  - description: An owner sends these notes directly — write to bl@uhhm.no if you'd rather ask something first.
+    icon: lucide:user-check
+    name: Who reads this
+  - description: Just your email, or your name too if you'd like.
+    icon: lucide:mail
+    name: Stay in the loop
+    requirements:
+    - label: Name
+      name: name
+      placeholder: Your name
+      type: text
+    - label: Email
+      name: email
+      placeholder: you@example.com
+      type: email
+  name: Hear from us now and then
+  record_as: subscribers
+- action: /received/propose
+  consequence:
+  - Send change
+  description: You have spotted a page on uhhm.no that should read differently, and you know roughly how.
+  encouragements:
+  - Even a rough version helps — we can tidy the wording ourselves.
+  features:
+  - description: Someone here reads your proposal and either makes the change or explains why not. Either way, you'll hear back.
+    icon: lucide:route
+    name: What happens next
+  - description: An owner reads every proposal before anything changes — reach us at bl@uhhm.no if it's time-sensitive.
+    icon: lucide:user-check
+    name: Who reads this
+  - description: Point us to the page and show us the change.
+    icon: lucide:pencil
+    name: Propose a change
+    requirements:
+    - label: Your name
+      name: submitted_by
+      placeholder: Your name
+      type: text
+    - label: Email
+      name: email
+      optional: true
+      placeholder: you@example.com
+      type: email
+    - label: Which page
+      name: page
+      optional: true
+      placeholder: questions/join/index.yaml
+      type: text
+    - label: Why this is better
+      name: rationale
+      placeholder: The current heading doesn't say what you actually get
+      type: textarea
+    - label: Your proposed text
+      name: proposed_yaml
+      placeholder: 'heading: "A clearer way to say this"'
+      type: textarea
+  name: Suggest a change to this website
+  record_as: development_proposals
+description: 'Three ways to be part of what UHHM builds: work with us, hear from us, or fix something on this site.'
+name: How do you want to be part of this?
+responsible:
+  contact: bl@uhhm.no
+  name: Bendik Aagaard Lynghaug
diff --git a/questions/owners/_section.yaml b/questions/owners/_section.yaml
new file mode 100644
index 0000000..670fca7
--- /dev/null
+++ b/questions/owners/_section.yaml
@@ -0,0 +1 @@
+qualifies: owners
diff --git a/questions/owners/index.yaml b/questions/owners/index.yaml
new file mode 100644
index 0000000..a59e0b0
--- /dev/null
+++ b/questions/owners/index.yaml
@@ -0,0 +1,212 @@
+alternatives:
+- action: /owners
+  consequence:
+  - Confirm
+  description: People who've asked to build with us, waiting on a decision or already working alongside us.
+  features:
+  - description: ''
+    name: ''
+    resource:
+      requires_group: owners
+      source:
+        bucket: applicants
+        kind: kv
+      transitions:
+      - from: active
+        label: Mark departed
+        to: departed
+      - from: active
+        label: End collaboration
+        to: declined
+      - from: invited
+        label: Confirm active
+        to: active
+      - from: invited
+        label: Withdraw invite
+        to: declined
+      - from: open
+        label: Send invite
+        to: invited
+      - from: open
+        label: Decline applicant
+        to: declined
+  name: People who want to build with us
+- action: /owners
+  consequence:
+  - Confirm
+  description: Questions and issues raised with the people who keep the first node - custodians handle these, but you can see where each one stands.
+  features:
+  - description: ''
+    name: ''
+    resource:
+      requires_group: owners
+      source:
+        bucket: custody_requests
+        kind: kv
+      transitions: []
+  name: What's been raised with custodians
+- action: /owners
+  consequence:
+  - Confirm
+  description: Changes visitors have proposed for pages on this site, waiting on a yes or no.
+  features:
+  - description: ''
+    name: ''
+    resource:
+      requires_group: owners
+      source:
+        bucket: development_proposals
+        kind: kv
+      transitions:
+      - from: open
+        label: Approve change
+        to: approved
+      - from: open
+        label: Reject change
+        to: rejected
+  name: Proposed changes to the site
+- action: /owners
+  consequence:
+  - Confirm
+  description: Organizations you've met, tracked from first contact through to client and beyond.
+  features:
+  - description: ''
+    name: ''
+    resource:
+      requires_group: owners
+      source:
+        bucket: organizations
+        kind: kv
+      transitions:
+      - from: client
+        label: Mark past client
+        to: past_client
+      - from: prospect
+        label: Mark as client
+        to: client
+      - from: prospect
+        label: Mark not pursued
+        to: past_client
+  name: Organizations you're tracking
+- action: /owners
+  consequence:
+  - Confirm
+  description: Briefs sent in by organizations with a problem they want solved.
+  features:
+  - description: ''
+    name: ''
+    resource:
+      requires_group: owners
+      source:
+        bucket: projects
+        kind: kv
+      transitions:
+      - from: open
+        label: Accept brief
+        to: accepted
+      - from: open
+        label: Decline brief
+        to: declined
+  name: Briefs waiting on a reply
+- action: /owners
+  consequence:
+  - Confirm
+  description: People who want to hear from you now and then.
+  features:
+  - description: ''
+    name: ''
+    resource:
+      requires_group: owners
+      source:
+        bucket: subscribers
+        kind: kv
+      transitions:
+      - from: open
+        label: Unsubscribe them
+        to: unsubscribed
+  name: Who's hearing from you
+- action: /owners
+  consequence:
+  - Confirm
+  description: Businesses who want to see their own workflow as a working site before committing to anything.
+  features:
+  - description: ''
+    name: ''
+    resource:
+      requires_group: owners
+      source:
+        bucket: trials
+        kind: kv
+      transitions:
+      - from: approved
+        label: Mark previewed
+        to: previewed
+      - from: approved
+        label: Decline trial
+        to: declined
+      - from: open
+        label: Approve trial
+        to: approved
+      - from: open
+        label: Decline trial
+        to: declined
+  name: Trial sites in progress
+- action: /owners/prospect
+  consequence:
+  - Add prospect
+  description: Write down an organization worth following up, and track it from first contact onward.
+  name: Track a new organization
+- action: /owners
+  consequence:
+  - Send invite
+  description: Bring someone in to help keep the first node and answer for the network.
+  features:
+  - description: ''
+    name: Invite a custodian
+    requirements:
+    - label: Their name
+      name: name
+    - label: Their email
+      name: email
+      type: email
+  invite:
+    group: custodians
+  name: Bring in a custodian
+- action: /owners
+  consequence:
+  - Send invite
+  description: Bring someone in to work this desk alongside you.
+  features:
+  - description: ''
+    name: Invite an owner
+    requirements:
+    - label: Their name
+      name: name
+    - label: Their email
+      name: email
+      type: email
+  invite:
+    group: owners
+  name: Bring in another owner
+- action: /owners
+  consequence:
+  - Confirm
+  description: People you've invited in, and whether they've taken it up yet.
+  features:
+  - description: ''
+    name: ''
+    resource:
+      requires_group: owners
+      source:
+        bucket: portal_invites
+        kind: kv
+      transitions:
+      - from: open
+        label: Taken up
+        to: done
+  name: Invites you've sent
+description: 'Everything waiting on you: briefs, trials, applicants, subscribers, and proposals, all in one place.'
+name: What's waiting on me today?
+responsible:
+  contact: bl@uhhm.no
+  name: Bendik Aagaard Lynghaug
diff --git a/questions/owners/prospect-sent.yaml b/questions/owners/prospect-sent.yaml
new file mode 100644
index 0000000..d49a1d4
--- /dev/null
+++ b/questions/owners/prospect-sent.yaml
@@ -0,0 +1,10 @@
+alternatives:
+- description: An owner walks it from prospect to client, and on to past client, as the relationship moves.
+  name: It's on the desk now
+- action: /owners
+  consequence:
+  - Back to site
+  description: ''
+  name: Back to site
+description: Thanks — we've got your prospect written down, and it now moves through the desk with everything else we're tracking.
+name: What happens to this now?
diff --git a/questions/owners/prospect.yaml b/questions/owners/prospect.yaml
new file mode 100644
index 0000000..581bd11
--- /dev/null
+++ b/questions/owners/prospect.yaml
@@ -0,0 +1,39 @@
+alternatives:
+- action: /owners/prospect-sent
+  consequence:
+  - Add to prospects
+  description: One line per organization worth watching, moved through the stages as things develop.
+  encouragements:
+  - Takes a minute, and it's yours to update later.
+  features:
+  - description: It sits as a prospect until something moves - then you mark it client, and later past client if the work ends.
+    icon: lucide:route
+    name: Moves as you update it
+  - description: Only you see this, so keep it wherever you check next.
+    icon: lucide:user
+    name: Just for you
+  - description: Name the organization and where things stand.
+    icon: lucide:briefcase
+    name: New prospect
+    requirements:
+    - label: Organization
+      name: name
+      placeholder: Nordvik Bakery
+      type: text
+    - label: Contact
+      name: contact
+      placeholder: met at the bakers' conference, [email protected]
+      type: text
+    - label: Note
+      name: note
+      optional: true
+      placeholder: wants a booking flow, follow up after harvest season
+      type: textarea
+  name: Keep an organization on your radar
+  record_as: organizations
+description: Write down an organization worth following up, and move it through client and past client as things develop.
+followup: false
+name: Is there an organization I should be keeping track of?
+responsible:
+  contact: bl@uhhm.no
+  name: Bendik Aagaard Lynghaug
diff --git a/questions/project.yaml b/questions/project.yaml
deleted file mode 100644
index 36f25ae..0000000
--- a/questions/project.yaml
+++ /dev/null
@@ -1,15 +0,0 @@
-followup: true
-name: So, what happens now?
-description: >
-  That's on its way to a real inbox. Expect a considered reply within a
-  couple of days.
-alternatives:
-  - name: In short
-    description: ""
-    features:
-      - name: We read it
-        description: In full, before we write back.
-      - name: We ask questions
-        description: >
-          Usually more than you'd expect. Good software begins with a
-          clear argument for what it's actually for.
diff --git a/questions/received/collaborate.yaml b/questions/received/collaborate.yaml
new file mode 100644
index 0000000..c612fe8
--- /dev/null
+++ b/questions/received/collaborate.yaml
@@ -0,0 +1,10 @@
+alternatives:
+- description: If it looks like a fit, we'll reach out to talk about where you could help.
+  name: We'll write if there's a fit
+- action: /
+  consequence:
+  - Back to site
+  description: ''
+  name: Back to site
+description: Your note is in. An owner reads every one and will get back to you if there's a fit worth exploring.
+name: What happens to what I just sent?
diff --git a/questions/received/commission.yaml b/questions/received/commission.yaml
new file mode 100644
index 0000000..59e77bc
--- /dev/null
+++ b/questions/received/commission.yaml
@@ -0,0 +1,10 @@
+alternatives:
+- description: Expect a reply within a few working days, either way, straight to your inbox.
+  name: A real reply from someone who read it
+- action: /
+  consequence:
+  - Back to home
+  description: ''
+  name: Back to home
+description: Your brief is in. An owner reads every commission end to end before replying.
+name: What happens now that we've sent our brief?
diff --git a/questions/received/custody.yaml b/questions/received/custody.yaml
new file mode 100644
index 0000000..150966f
--- /dev/null
+++ b/questions/received/custody.yaml
@@ -0,0 +1,10 @@
+alternatives:
+- description: Expect a reply once your report has been looked at and the network checked.
+  name: A custodian is on it
+- action: /
+  consequence:
+  - Back to the site
+  description: ''
+  name: Back to the site
+description: A custodian reads every message about the redoal network and what it keeps.
+name: Who looks after what the network keeps?
diff --git a/questions/received/propose.yaml b/questions/received/propose.yaml
new file mode 100644
index 0000000..1ae02a9
--- /dev/null
+++ b/questions/received/propose.yaml
@@ -0,0 +1,10 @@
+alternatives:
+- description: We'll write back once it's been read — approved and made live, or turned down with a reason.
+  name: A read, then a decision
+- action: /
+  consequence:
+  - Back home
+  description: ''
+  name: Back home
+description: Your proposal is in. Someone here will read it and decide whether it fits before anything changes on the page.
+name: What happens to my proposal now?
diff --git a/questions/received/subscribe.yaml b/questions/received/subscribe.yaml
new file mode 100644
index 0000000..c2910bb
--- /dev/null
+++ b/questions/received/subscribe.yaml
@@ -0,0 +1,10 @@
+alternatives:
+- description: You're on the list. Every note has an unsubscribe link if it stops being useful.
+  name: You're on the list
+- action: /
+  consequence:
+  - Back to site
+  description: ''
+  name: Back to site
+description: You'll hear from us when there's something worth saying, not on a schedule.
+name: What happens now that I've subscribed?
diff --git a/questions/received/trial.yaml b/questions/received/trial.yaml
new file mode 100644
index 0000000..586bcd3
--- /dev/null
+++ b/questions/received/trial.yaml
@@ -0,0 +1,10 @@
+alternatives:
+- description: If it looks like a fit, we'll draft your site from your own words and send it back for your say before anything goes live.
+  name: A first draft, built from your own words
+- action: /
+  consequence:
+  - Back to site
+  description: ''
+  name: Back to site
+description: We read every trial request ourselves before anything gets built.
+name: What happens now that you've sent this?
diff --git a/questions/review/[record].yaml b/questions/review/[record].yaml
deleted file mode 100644
index dfac076..0000000
--- a/questions/review/[record].yaml
+++ /dev/null
@@ -1,20 +0,0 @@
-# Dynamic page: /review/<chain-hash> shows one development proposal,
-# addressed by its record key. The {record} placeholder receives the
-# URL segment; the section's qualifies (plus the resource's own
-# requires_group) keeps it owner-only.
-name: Which proposal is this?
-description: >
-  A single development proposal, addressed by its record key — link or
-  paste a chain hash from the desk.
-alternatives:
-  - name: Record
-    description: ""
-    features:
-      - name: ""
-        description: ""
-        resource:
-          source:
-            kind: kv
-            bucket: development_proposals
-          key: "{record}"
-          requires_group: owners
diff --git a/questions/review/_section.yaml b/questions/review/_section.yaml
deleted file mode 100644
index fbdabae..0000000
--- a/questions/review/_section.yaml
+++ /dev/null
@@ -1,3 +0,0 @@
-# Everything under /review is the owners' area - one gate for the
-# whole directory instead of a qualifies flag per file.
-qualifies: owners
diff --git a/questions/review/index.yaml b/questions/review/index.yaml
deleted file mode 100644
index 2eb597c..0000000
--- a/questions/review/index.yaml
+++ /dev/null
@@ -1,141 +0,0 @@
-name: What came in?
-description: >
-  Sign in as an organizational owner to see what's come in.
-alternatives:
-  - name: Applicants
-    description: ""
-    action: /review
-    consequence: [Confirm]
-    features:
-      - name: ""
-        description: ""
-        resource:
-          source:
-            kind: kv
-            bucket: applicants
-          requires_group: owners
-          transitions:
-            - to: invited
-              label: Invite
-            - to: declined
-              label: Decline
-            - from: invited
-              to: active
-              label: Onboard
-            - from: invited
-              to: declined
-              label: Decline
-            - from: active
-              to: departed
-              label: Depart
-
-  - name: Organizations
-    description: >
-      Client relationships as tracked state — advanced as the
-      relationship becomes real.
-    action: /review
-    consequence: [Confirm]
-    features:
-      - name: ""
-        description: ""
-        resource:
-          source:
-            kind: kv
-            bucket: organizations
-          requires_group: owners
-          transitions:
-            - from: prospect
-              to: client
-              label: Becomes client
-            - from: prospect
-              to: past_client
-              label: Archive
-            - from: client
-              to: past_client
-              label: Churn
-
-  - name: Record a prospect
-    description: >
-      A relationship worth tracking before it's a project — enter it
-      here and walk it through its states from the desk.
-    action: /review
-    consequence: [Record]
-    record_as: organizations
-    encouragements:
-      - Written down is halfway to followed up.
-    features:
-      - name: ""
-        description: The organization and one person there to reach.
-        requirements:
-          - name: name
-            label: Organization
-          - name: contact
-            label: Contact
-          - name: note
-            label: Anything worth remembering
-            type: textarea
-            optional: true
-
-  - name: Projects
-    description: ""
-    action: /review
-    consequence: [Confirm]
-    features:
-      - name: ""
-        description: ""
-        resource:
-          source:
-            kind: kv
-            bucket: projects
-          requires_group: owners
-          transitions:
-            - to: accepted
-              label: Accept
-            - to: declined
-              label: Decline
-
-  - name: Subscribers
-    description: ""
-    action: /review
-    consequence: [Send]
-    features:
-      - name: ""
-        description: ""
-        resource:
-          source:
-            kind: kv
-            bucket: subscribers
-          requires_group: owners
-      - name: Compose newsletter
-        description: >
-          Sends to everyone above - picked up by an automation watching
-          this question, not portal itself.
-        requirements:
-          - name: subject
-            label: Subject
-          - name: body
-            label: Body
-            type: prosekit
-
-  - name: Announced pages
-    description: >
-      Pages with an `event:` window, kept here by portal itself. When a
-      window closes the record becomes a task: post what happened,
-      then mark it done.
-    action: /review
-    consequence: [Confirm]
-    features:
-      - name: ""
-        description: ""
-        resource:
-          source:
-            kind: kv
-            bucket: portal_events
-          requires_group: owners
-          transitions:
-            - from: awaiting_summary
-              to: summarized
-              label: Posted what happened
-            - from: announced
-              to: summarized
-              label: Needs no summary
diff --git a/questions/subscribed.yaml b/questions/subscribed.yaml
deleted file mode 100644
index 9059184..0000000
--- a/questions/subscribed.yaml
+++ /dev/null
@@ -1,22 +0,0 @@
-followup: true
-name: What should you expect?
-description: >
-  We'll write when there's something worth your time — that's the
-  whole promise.
-alternatives:
-  - name: You're on the list
-    description: ""
-    features:
-      - name: Rare, by design
-        description: A few considered notes a year — nothing more.
-      - name: Easy to leave
-        description: Every note carries a genuine, one-click unsubscribe.
-
-  - name: Unsubscribe
-    description: >
-      Using the link from one of our emails? Confirm below and we'll
-      stop writing.
-    self_transition:
-      bucket: subscribers
-      to: unsubscribed
-      label: Unsubscribe me