diff --git a/src/app.rs b/src/app.rs
index ce345a7..93c3f7b 100644
--- a/src/app.rs
+++ b/src/app.rs
@@ -945,7 +945,16 @@ fn AlternativeCard(
                                         let name = feature.name.clone();
                                         move || !name.is_empty()
                                     }>
-                                        <h3>{feature.name.clone()}</h3>
+                                        <h3>
+                                            {match feature.link.clone() {
+                                                Some(href) => view! {
+                                                    <a href=href target="_blank" rel="noopener noreferrer">
+                                                        {feature.name.clone()}
+                                                    </a>
+                                                }.into_any(),
+                                                None => feature.name.clone().into_any(),
+                                            }}
+                                        </h3>
                                     </Show>
                                     <Show when={
                                         let description = feature.description.clone();
diff --git a/src/content.rs b/src/content.rs
index 1c1e7f0..f58f94b 100644
--- a/src/content.rs
+++ b/src/content.rs
@@ -237,6 +237,11 @@ pub struct Feature {
     /// rendered via Iconify's public SVG API - no icon library bundled.
     #[serde(default)]
     pub icon: Option<String>,
+    /// An https URL the card's name links to - an announcement's
+    /// programme page, a venue. Plain-text descriptions can't carry
+    /// links, so this is the one place a card points elsewhere.
+    #[serde(default)]
+    pub link: Option<String>,
     #[serde(default)]
     pub requirements: Vec<Requirement>,
     /// Live data this feature pulls in. Read-only unless `transitions`
@@ -1017,6 +1022,16 @@ pub fn validate_questions(
             }
         }
         for alternative in &question.alternatives {
+            for feature in &alternative.features {
+                if let Some(link) = &feature.link {
+                    if !link.starts_with("https://") {
+                        anyhow::bail!(
+                            "question {:?} feature {:?}: link {:?} must be an https:// URL",
+                            question.id, feature.name, link
+                        );
+                    }
+                }
+            }
             // A dangling action is a literal dead end: the submit
             // button navigates to "Nothing here".
             if let Some(action) = &alternative.action {
diff --git a/style/main.css b/style/main.css
index bca5bdd..3f79551 100644
--- a/style/main.css
+++ b/style/main.css
@@ -448,6 +448,17 @@ main.not-found {
   margin-bottom: 0.15em;
 }
 
+.feature h3 a {
+  color: inherit;
+  text-decoration: none;
+  border-bottom: 0.06rem solid var(--line);
+}
+
+.feature h3 a:hover {
+  color: var(--accent);
+  border-bottom-color: var(--accent);
+}
+
 .feature p {
   color: var(--ink-dim);
   font-size: 0.95rem;