diff --git a/Cargo.lock b/Cargo.lock
index d96719b..30ddbbb 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -112,6 +112,7 @@ version = "1.0.151"
 source = "registry+https://github.com/rust-lang/crates.io-index"
 checksum = "c841b55ecdae098c80dcae9cf767f6f8a0c2cdb3416bbef72181df4d0fe73f14"
 dependencies = [
+ "indexmap",
  "itoa",
  "memchr",
  "serde",
diff --git a/Cargo.toml b/Cargo.toml
index 7da1273..6d411d1 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -7,5 +7,8 @@ description = "Generates a portal content repo from a business intake, held to p
 [dependencies]
 anyhow = "1"
 serde = { version = "1", features = ["derive"] }
-serde_json = "1"
+# preserve_order: a page is read by the people who own it, so the keys
+# come out in the order they were written (name, then description, then
+# the rest), not sorted with `name` at the bottom.
+serde_json = { version = "1", features = ["preserve_order"] }
 serde_yaml = "0.9"