diff --git a/src/plan.rs b/src/plan.rs
index fe88920..683114c 100644
--- a/src/plan.rs
+++ b/src/plan.rs
@@ -141,19 +141,12 @@ pub fn run(argv: &[String]) -> anyhow::Result<()> {
         .unwrap_or(4);
     let intake =
         std::fs::read_to_string(&intake_path).with_context(|| format!("reading {intake_path}"))?;
-    let personas = match value("--personas") {
+    let mut personas: Option<serde_yaml::Value> = match value("--personas") {
         Some(path) => {
             let text = std::fs::read_to_string(&path).with_context(|| format!("reading {path}"))?;
             let doc: serde_yaml::Value =
                 serde_yaml::from_str(&text).with_context(|| format!("parsing {path}"))?;
-            let list = doc
-                .get("personas")
-                .cloned()
-                .ok_or_else(|| anyhow!("{path} has no `personas:`"))?;
-            Some(serde_yaml::to_string(&serde_yaml::Mapping::from_iter([(
-                serde_yaml::Value::from("personas"),
-                list,
-            )]))?)
+            Some(doc.get("personas").cloned().ok_or_else(|| anyhow!("{path} has no `personas:`"))?)
         }
         None => None,
     };
@@ -172,13 +165,23 @@ pub fn run(argv: &[String]) -> anyhow::Result<()> {
             Ok(plan) => {
                 let mut text = yaml.trim_end().to_string();
                 text.push('\n');
-                if let Some(p) = &personas {
-                    text.push_str("\n# Held out from every model that writes words.\n");
-                    text.push_str(p);
-                }
                 // The attached personas were written against someone
-                // else's need ids. The person reading the plan maps
-                // them; the mismatches are listed so they know which.
+                // else's need ids. The plan is final by now, so a model
+                // may map them to this plan's ids without its words
+                // reaching any page: it returns ids and nothing else,
+                // and an id not in the plan is ignored. What it leaves
+                // unmapped is listed for the reader.
+                if let Some(list) = personas.as_mut() {
+                    let mapped = map_personas(&cmd, &plan, list)?;
+                    if mapped > 0 {
+                        eprintln!("plan round {round}: {mapped} persona(s) mapped to this plan's needs");
+                    }
+                    text.push_str("\n# Held out from every model that writes words.\n");
+                    text.push_str(&serde_yaml::to_string(&serde_yaml::Mapping::from_iter([(
+                        serde_yaml::Value::from("personas"),
+                        list.clone(),
+                    )]))?);
+                }
                 let whole: Plan =
                     serde_yaml::from_str(&text).context("the plan with its personas attached")?;
                 let strangers: Vec<String> = whole
@@ -240,6 +243,44 @@ pub fn run(argv: &[String]) -> anyhow::Result<()> {
     )
 }
 
+/// Personas whose `need:` is not one of the plan's ids get one mapped
+/// by a model that sees the plan's needs and the persona texts and
+/// returns ids only. Returns how many were mapped; an id the plan does
+/// not have, or a persona the model leaves out, stays as it was.
+fn map_personas(cmd: &str, plan: &Plan, personas: &mut serde_yaml::Value) -> anyhow::Result<usize> {
+    let ids: Vec<&str> = plan.needs.iter().map(|n| n.id.as_str()).collect();
+    let Some(list) = personas.as_sequence_mut() else { return Ok(0) };
+    let strangers: Vec<(String, String)> = list
+        .iter()
+        .filter(|p| !ids.contains(&p["need"].as_str().unwrap_or_default()))
+        .map(|p| (p["id"].as_str().unwrap_or_default().to_string(), p["text"].as_str().unwrap_or_default().to_string()))
+        .filter(|(id, _)| !id.is_empty())
+        .collect();
+    if strangers.is_empty() {
+        return Ok(0);
+    }
+    let needs: Vec<String> = plan.needs.iter().map(|n| format!("- {}: {} - wants {}", n.id, n.who, n.wants)).collect();
+    let people: Vec<String> = strangers.iter().map(|(id, text)| format!("- {id}: {text}")).collect();
+    let prompt = format!(
+        "A site has these needs, one per kind of visitor:\n{}\n\nThese people arrive at it:\n{}\n\nFor each person, which need is theirs? Reply with a JSON object mapping each person's id to one need id from the list, and nothing else. Leave a person out if no need fits.",
+        needs.join("\n"),
+        people.join("\n")
+    );
+    let reply = crate::llm_with(cmd, &prompt, &[("FORMAT", "json"), ("TEMPERATURE", "0.0")])?;
+    let Some(mapping) = first_object(&reply) else { return Ok(0) };
+    let mut mapped = 0;
+    for persona in list.iter_mut() {
+        let id = persona["id"].as_str().unwrap_or_default().to_string();
+        if let Some(need) = mapping.get(&id).and_then(|v| v.as_str()) {
+            if ids.contains(&need) && !ids.contains(&persona["need"].as_str().unwrap_or_default()) {
+                persona["need"] = serde_yaml::Value::from(need);
+                mapped += 1;
+            }
+        }
+    }
+    Ok(mapped)
+}
+
 /// Parsed and validated exactly as `build` will.
 fn check(yaml: &str) -> anyhow::Result<Plan> {
     let plan: Plan =