diff --git a/README.md b/README.md
index 73254c8..a424afc 100644
--- a/README.md
+++ b/README.md
@@ -481,14 +481,18 @@ we're using something even better.
 - [pull-stream](https://github.com/pull-stream/pull-stream) - minimal streams
 
 ### How can I optimize choo?
-To bring down file size, consider running the following `browserify`
-transforms:
+`choo` really shines when coupled with `browserify` transforms. They can do
+things like reduce file size, prune dependencies and clean up boilerplate code.
+Consider running some of the following:
 - [unassertify](https://github.com/twada/unassertify) - remove `assert()`
   statements which reduces file size. Use as a `--global` transform
 - [varify](https://github.com/thlorenz/varify) - replace `const` with `var`
   statements. Use as a `--global` transform
 - [uglifyify](https://github.com/hughsk/uglifyify) - minify your code using
   UglifyJS2. Use as a `--global` transform
+- [bulkify](https://www.npmjs.com/package/bulkify) - transform inline
+  [bulk-require](https://www.npmjs.com/package/bulk-require) calls into
+  statically resolvable require maps
 
 ## Hey, doesn't this look a lot like Elm?
 Yup, it's greatly inspired by the `elm` architecture. But contrary to `elm`,